Harnessing Social Media to Advocate for the University Archive
Abstract
In 2022 the Monash University Archives began using social media to advocate for and promote ourselves and our collections. This paper reflects on the first twelve months of using social media, our experiences of setting up and maintaining our social media presence, the results we have seen and the lessons we have learnt. The key message conveyed in this paper is that if our small team can harness social media to advocate for and promote our university archive, then any archive of any size can do the same.
Copyright (c) 2023 Laura Sizer
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
From 2022 (Volume 50) authors contributing to Archives & Manuscripts agree to publish their work under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. Authors retain copyright of their work, with first publication rights granted to A&M.